BETA: CrowdMall is currently in beta launch in the USA with a limited number of campaigns. Subscribe for updates as we expand our marketplace!


About Us

for early adopters, innovators and CREATIVES

Our mission is to help make new product launches low risk, high reward, and a whole lot of fun

CrowdMall in a Nutshell

We have built something special for early adopters, innovators and those that don’t follow the crowd.

For buyers, CrowdMall is the marketplace for people who want to be the first to get hold of the latest products in an exclusive, limited edition run.

For creators, CrowdMall provides the tool for validating market-fit by pre-selling original products to real, early-adopter customers.

Origin Story

The inspiration for CrowdMall came from our realization that product creators had no simple method for accurately testing the actual customer need for new products without the risk of spending time, money and energy developing unsuccessful items.

Our founding team’s collective experience in crowdfunding, pre-launch startup mentoring, and e-commerce marketplaces showed us the need for a tool that creators could use to evaluate market-fit before needing to invest expensive resources into making products.

We know from our work with pre-launch founders, inventors and creatives that most startups fail because they sell too few products to too few customers: they fail to validate their product-market fit by not matching their goods to customer needs.

CrowdMall allows creators to test the market without going all-in to manufacture products that won’t sell. We do this by allowing approved creators the opportunity to sell a limited edition of their product concepts as pre-orders, helping them gather data and marketing insights on customers and product market-fit.

We like to think CrowdMall is...

Kickstarter for idea validation”
Etsy for entrepreneurs”
Amazon for everything that is yet to exist”


We are taking our own advice: we are testing CrowdMall for product market-fit.

The platform has passed several stages of Alpha research successfully.

In Spring 2023, CrowdMall launched as a Beta minimum viable product (MVP) platform in the largest English-speaking e-commerce marketplace in the world: the United States of America.

Creators from around the world wanting to sell products to customers based in America can do so.

Our Team

CrowdMall was launched by three seasoned co-founders and serial entrepreneurs with a combined 100+ years of experience in e-commerce, product development and digital marketplaces. 


Simon is a passionate entrepreneur who has successfully set up and exited a number of businesses in the digital and innovation space over the past 30 years, most recently launching a suite of products for people to store and share their business ideas.

His philanthropic activities involve running a volunteer mentoring platform for pre-launch founders to help them launch a business.

His main area of expertise is “idea validation”: finding out if an idea has commercial potential.

Christopher Norris

Christopher has over 30 years’ experience in many fields. He is an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise & commercial startups.

He pioneered the celebration of World Book Day in the UK in the mid 1990s and worked as a producer for several independent television companies. He was a founding director of a Web 2.0 recommendation engine in 2005.

His main area of expertise is “creativity”: finding the right words and sentiments for promoting projects and brands.


Sam is a seasoned executive and business leader, a technology evangelist, investor, board advisor, e-commerce entrepreneur and serial founder.

His experience includes investor and CEO leadership roles as a startup founder to later stage M&A based integration roles in a publicly listed company, private equity backed spin-out, board of directors participation, and family office management.

His main area of expertise is in "growth" finding data to lead innovation, derive strategic advantage, build talented teams and drive long-term business development.

CrowdMall is supported by a team of talented engineers, technologists and advisors. Get in touch if you'd like to learn more about getting involved and to explore open opportunties.

Core Values

CrowdMall is an innovative e-commerce marketplace that empowers creators to pre-sell pre-launch products to early adopter customers. Our mission is to foster a dynamic ecosystem where new ideas flourish and entrepreneurs find product-market fit through concept validation.

CrowdMall has established the following core values to guide our growth and support our community of creators and customers.

  • Empowerment and Entrepreneurship: We empower creators and entrepreneurs to bring their product ideas to life by providing them with the necessary tools, resources, and support to overcome barriers and achieve success. We believe that everyone has the potential to be a creator. We are committed to helping creators realize their dreams.
  • Customer Obsession and Focus: Our customers are at the heart of everything we do. We prioritize customer satisfaction and always put our buyers’ needs first. We strive to exceed expectations and create delightful experiences that foster loyalty and trust: from browsing and purchasing products to receiving top-notch customer service.
  • Creativity and Innovation: We are constantly pushing the boundaries of what's possible, experimenting with new ideas and technologies to create an even better experience for our users. We encourage creativity and risk-taking in the pursuit of novel solutions.
  • Agility and Adaptability: We remain nimble and responsive to the ever-changing e-commerce landscape, embracing new technologies and adjusting our strategies to maintain a competitive edge. We continuously learn, iterate, and adapt to develop cutting-edge products and services for users.
  • Integrity and Accountability: We believe in being transparent and open with our users, whether it's about how we operate as a company or the products and services we offer. We act with honesty, openness, and accountability in all our interactions. We take responsibility for our actions and are accountable to our users. We believe that by being accountable, we can build trust and create a stronger, more resilient community. We maintain the highest ethical standards and share information openly to build trust with our users.
  • Collaboration and Community: We know that we can't succeed alone, which is why we prioritize collaboration and teamwork within our company and with our users. We foster a strong community by promoting cooperation, open communication, and shared success among creators, customers, partners and stakeholders. Our platform is more than just a marketplace; it's a community. We strive to foster a sense of belonging and support among our users, building a network of like-minded individuals who share a passion for innovation and creativity.
  • Sustainability and Responsibility: We believe in building a sustainable future for our company and the planet by delivering ethical practices for responsible growth. We are committed to minimizing our environmental impact and making judicious choices in all aspects of our business.
  • Inclusivity and Diversity: We believe that everyone deserves a seat at the table, which is why we welcome and champion inclusivity and diversity on our platform, ensuring equal access and opportunity for creators and customers irrespective of social background, culture, class, age, sex, gender, faith, race, physical or mental health capability, location, and perspective as long as product campaigns adhere to our rules and policies.
  • Excellence in Execution: We strive for excellence in everything we do, from the products we offer to the customer service we provide. We hold ourselves to the highest standards of performance. We are committed to delivering the best possible experience for our users and constantly improving our platform to meet their needs. We strive continuously for operational efficiency and to deliver exceptional results for our users and stakeholders.
  • Long-term Vision and Growth: We focus on developing value creation and scalability for the long term, making strategic decisions at any given moment that support sustained growth and success for our product creators, customers, and our company.

Want to learn more about how CrowdMall works?

How CrowdMall Works

Become a Creator and launch a campaign.

Launch a Campaign

Have a question? Browse the Help Center.

Help Center